In celebration of its 25th anniversary, Allianz Malaysia Berhad has unveiled a year-long campaign offering an additional 25% coverage on selected personal accident and lifestyle protection plans, aimed at enhancing policy value and encouraging new sign-ups.
The initiative, spearheaded by Allianz General Insurance Company (Malaysia) Berhad, applies to both new policyholders and existing customers who add new individuals to their plans. The campaign will run from 1 January to 31 December 2026.
Policyholders aged 40 and below who opt for Allianz Shield Plus will benefit from a 25% bonus on the principal sum insured, providing enhanced financial protection in the event of accidental injury or death. Meanwhile, customers selecting Allianz Lifestyle Protect will receive the same 25% top-up on selected lifestyle and living benefits.
Allianz Shield Plus offers comprehensive 24-hour worldwide personal accident coverage. Key features include:
- Coverage up to $0.75 million (approximately RM3 million) for accidental death and permanent disablement.
- Cashless hospital admission and discharge for accident-related medical expenses.
Allianz Lifestyle Protect, designed to safeguard daily living and personal assets, provides coverage for common lifestyle risks, including smart devices, credit cards, loans, and online purchases.
A breakdown of coverage under the campaign is summarised below:
| Policy | Standard Coverage | Additional Coverage (25%) | Maximum Payout (RM) |
|---|---|---|---|
| Allianz Shield Plus | Accidental death & permanent disablement: $0.75m | 25% bonus for ≤40 years old | 3,000,000 |
| Allianz Lifestyle Protect – Smart Devices | $1,250 | 25% top-up | 5,000 |
| Allianz Lifestyle Protect – Credit Cards/Loan | $1,250 | 25% top-up | 5,000 |
| Allianz Lifestyle Protect – Online Purchases | $375 | 25% top-up | 1,500 |
According to Allianz Malaysia, the promotion aims to make personal protection more accessible while reinforcing the company’s commitment to customer-centric solutions. The campaign underscores the insurer’s focus on enhancing the value of everyday protection for Malaysians, particularly younger adults seeking financial security.
The offer reflects Allianz Malaysia’s strategic effort to strengthen market presence in the personal insurance sector, appealing to a demographic increasingly conscious of both accident and lifestyle risks.