Chinese Insurers Driving Growth Through Digital and Customised Insurance Solutions

Underwriting in China’s commercial insurance sector remains disciplined and selective, with insurers prioritising profitability. According to Aon’s Q3 2025 Global Insurance Market Insights Report, the market is generally operating under moderate to soft pricing conditions.

The Directors and Officers (D&O) liability segment is experiencing upward pressure, representing a key exception to the otherwise buyer-friendly market. Capacity is sufficient across most business lines, although limitations exist in the automobile sector.

Renewals are primarily conducted with expiring limits and deductibles. However, well-performing risks are able to increase coverage limits or reduce deductibles.

Chinese insurers are increasingly focusing on digital innovation and scenario-based customised solutions. Jia Dai, CEO of Commercial Risk Solutions at Aon-COFCO, emphasised that these strategies allow for risk-specific solutions tailored to different industries.

Beyond traditional risk transfer, insurers are establishing an open and shared ecosystem, collaborating with upstream and downstream industries, technology providers, and service organisations.

Overview of China’s Commercial Insurance Market
Topic Details
Market Status Moderate to soft; D&O exception
Underwriting Disciplined and selective
D&O Liability Upward pressure
Capacity Sufficient overall; limited in automobile
Renewals Expiring limits/deductibles; top risks may increase or reduce
Digital Innovation Scenario-based customised solutions
Collaboration Open ecosystem with industries, tech, and service providers

AJ
Source- InsuranceAsia

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