MSIG Asia has appointed Peak3 to manage its digital insurance platform, a strategic move intended to accelerate the company’s digital ambitions and bolster its presence across multiple Asian markets.
Announced in Singapore on 12 March 2026, the general insurer revealed that it will implement Peak3’s “Graphene” core insurance system to enhance connectivity with platform partners, streamline operations, and support growth through both direct-to-consumer (D2C) channels and collaborative partnerships.
Graphene is engineered to handle high-volume insurance operations while enabling insurers to launch new products with greater speed and consistency across different markets. By deploying this system, MSIG Asia aims to offer modular, on-demand coverage that integrates seamlessly with platforms where customers are already conducting transactions digitally.
“Digital innovation is central to our growth strategy,” said a spokesperson for MSIG Asia. “Partnering with Peak3 allows us to provide agile, customer-centric insurance solutions while maintaining operational efficiency and regulatory compliance across multiple jurisdictions.”
The company also emphasised that Graphene’s modular design will enable tailored offerings for specific customer segments, providing policies that can be customised in real time. This flexibility is expected to strengthen MSIG’s competitive edge in Asia’s rapidly evolving digital insurance landscape.
Analysts note that Asia’s insurtech market has seen significant growth in recent years, driven by increasing smartphone penetration and consumer preference for online financial services. Platforms like Graphene are now pivotal for insurers seeking to capture this digital-first customer base.
Key Features of the Graphene Platform
| Feature | Description | Benefits |
|---|---|---|
| High-volume support | Handles large transaction volumes efficiently | Scalable operations across multiple markets |
| Rapid product launch | Enables faster deployment of insurance products | Shorter time-to-market, enhanced competitiveness |
| Modular design | Supports customised, on-demand policies | Tailored coverage for digital consumers |
| Cross-market consistency | Standardises operations across countries | Operational efficiency and regulatory compliance |
| Partner connectivity | Integrates easily with digital platforms | Expands reach through D2C and partnerships |
With this collaboration, MSIG Asia is positioning itself at the forefront of digital insurance innovation in the region, signalling a shift towards more flexible, technology-driven customer experiences. The insurer expects Graphene to be fully operational across key markets by late 2026, paving the way for a more connected and responsive approach to insurance delivery.