Global financial services leader Sun Life has officially secured authorisation to establish a presence in the prestigious Dubai International Financial Centre (DIFC), marking a significant expansion of its operations in the Middle East. The firm is set to commence activities at its new DIFC office in December 2025, further cementing its commitment to serving high-net-worth (HNW) and ultra-high-net-worth (UHNW) clients across the region.
The office will be spearheaded by Sun Life’s senior executive officer, Sameera Anand, who brings extensive experience in wealth management and international financial services. Under her leadership, the DIFC office is expected to strengthen relationships with both local and regional brokers, providing them with direct access to Sun Life’s global expertise and innovative solutions tailored to meet the complex financial needs of affluent clients.
Sun Life’s expansion into the DIFC underscores the company’s strategy to broaden its footprint in key international markets. With underwriting centres already established in Hong Kong, Singapore, and Bermuda, the Dubai office represents a strategic addition that complements its existing global infrastructure. This expansion not only enhances the company’s ability to deliver bespoke financial products but also reinforces its role as a trusted partner to intermediaries and advisors operating in the Middle East.
Industry analysts suggest that Sun Life’s move into Dubai is well-timed, given the increasing demand for sophisticated wealth management solutions in the region. By offering local access to a wealth of expertise, the company is positioned to support brokers in delivering personalised strategies for clients seeking comprehensive investment, insurance, and retirement planning services.
A spokesperson for Sun Life remarked, “Our new DIFC office is a testament to our commitment to the Middle East market. We aim to provide brokers and their clients with unparalleled access to our expertise and global solutions, ensuring that they can achieve their financial objectives with confidence.”
With operations due to launch later this year, Sun Life’s DIFC office is expected to play a pivotal role in expanding the firm’s influence, fostering stronger broker relationships, and delivering tailored financial solutions to some of the region’s most discerning investors.